How to Write a Great Job Ad

We want to make sure you always get a great response to ads that you place on CharityJob. That’s why we’ve put together some of our top tips, to help your ad to stand out from the crowd!

1. Make it clear what your organisation does

It’s important to use common, jargon-free terms to describe your organisation. It’s also a great idea to include your vision or mission statement, to draw attention to your work. We’d recommend including a whole section on what your organisation does to really attract candidate attention.

2. Be as clear on location as possible

It’s a good idea to include a postcode in your ad. This way, an applicant can search your location to make sure it’s feasible for them. If you are based in a remote location, have you considered making your role home-based or more flexible? This can be a helpful way to attract even more talented candidates to your role.

3. Think carefully about salary

This is always going to be a very important part of any job ad. In fact, ads that don’t fill in this field attract fewer applications. But the salary is also an important measure for candidates, as it shows how senior the role is, and whether it’s a good match for them. Make sure that you have checked out similar ads so that you know you are offering a competitive salary.

And don’t forget, it’s free to advertise volunteer roles on CharityJob.

4. Keep your ad brief and punchy!

You need to give the candidate the essential details, while also inspiring them to find out more about your organisation and apply.

CharityJob Account Manager, Jules says: ‘Keep it short and punchy! The aim of the job ad is to attract interest, communicate quickly and clearly the essential (appealing and relevant) points, and to provide a clear description of what the company does and what the job entails. Any extra info can be uploaded to appear alongside the ad too.’

5. Remember to really sell the role

Think like a jobseeker. What would make you apply for your job and not a different one? Let the reader know why your role is rewarding, and if there are any opportunities for development or exciting benefits. It’s also a good idea to specify exactly what qualifications you require, if you require any.

Your brand is a strong selling tool so don’t forget to include your logo!

6. Keep the application process simple

We find that job ads with application forms attract fewer applications. That’s why we recommend allowing candidates to email you a CV and cover letter. If you do use application forms, however, make sure you upload the form alongside the ad or include a clear link.

7. Don’t rush the hiring process

Your ad can stay on CharityJob for a whole month, and it can really help to use all of this time. If you haven’t got that much time, then we recommend a minimum of two weeks. Why? So that your ad will benefit from appearing in our Daily and Weekly email alerts, as well as on the site.

Need a little more help?

Enhance. Enhancing your ad can really help you to stand out. We have a whole range of enhancements on offer, specifically designed to make sure your ad is visible to as many candidates as possible. Watch out for CharityJob emails too, as we frequently have promotions available on enhancements and packages.

We hope this helps you to put together a great ad! If you would like to speak to us, please don’t hesitate to get in touch on 0208 939 8430, or [email protected]

Tags: hiring the right people, job ad, recruitment

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About the author

Emma Begg

Former Product and Marketing Manager at CharityConnect. Love learning about new technology and helping to create a culture of collaboration over at